Military VIP Pricing for a purchase or lease transaction is based upon a $500 rebate for the vehicle and factory installed accessories as invoiced and delivered to the dealer by SOA. 

This is the non-negotiable base price for all customers with valid Military Identification with Active Duty status. 

A new vehicle purchase is further reduced by all applicable zone and regional dealer or customer incentives or dealer cash. The special vehicle pricing under the Military VIP Program cannot be combined with any other SOA promotional offers, including, but not limited to auto show coupons, internet coupons or direct mail offers


Eligible participants include active duty members and reserves of the U.S. Air Force, Army, Navy, Marines, National Guard and Coast Guard as well as their spouse or domestic partner residing in the same household (address verification required). 

Special pricing is non-transferable and does not extend to the eligible participants family members such as parents, siblings, children, etc. Some exceptions may apply. See Dealer for details.

Excluded Vehicles

WRX STI and Crosstrek Hybrid


Participants are required to present one of the following to support eligibility: most recent Leave Earnings Statement (LES) or a letter on Department of Defense letterhead from the commanding officer attesting to duty status. In addition, standard identification requirements for sale purposes are required.

Questions? Want to schedule a test drive? 

Contact us at 504-446-2200